World Travel Market 2024 partners with GNTO to boost Greece tourism

As a travel journalist who has spent the better part of seven years traveling the world, I was ecstatic to hear that the Greek National Tourism Organization (GNTO) and World Travel Market 2024 have joined forces to promote tourism in Greece in the coming years. Read below about “World Travel Market 2024 partners with GNTO to boost Greece tourism”.

As someone who has spent a lot of time traveling around Greece, I can state with authority that it is one of Europe’s most enchanting and historically significant locations. Greece is a fantastic destination for all kinds of tourists, from those interested in the world-famous Acropolis ruins in Athens to those who want to stay in more traditional, island-style towns.

But keeping tourist numbers stable has been difficult for Greece in recent years. Tourist numbers have dropped over the last decade due to the global economic and refugee crises. Tourism was severely limited for a number of years even during the COVID-19 pandemic.

That’s why it’s perfect timing for the World Travel Market to announce its cooperation with GNTO. This partnership seeks to enhance Greece’s tourist business and present the country’s attractions to both new and returning visitors by utilizing WTM’s worldwide network and resources.

GNTO and WTM: A Partnership with Purpose

Annually, more than 50,000 professionals from the travel industry, as well as government ministers and media, attend the World Travel Market (WTM), making it one of the top global events in the field. In order to promote sustainable tourism, WTM has established partnerships globally.

An explanation for WTM’s decision to partner with GNTO was the difficulties encountered by Greece’s tourist industry in the past few years, according to WTM officials. Their joint goal is to use the travel trade and media to promote Greece as a welcoming and secure destination.

For the following three years, GNTO will be a part of WTM events. As the Premier Partner Country, Greece will be well-represented during the 2024 WTM London event in November.

Greek officials have expressed their desire to use the WTM platforms to dispel myths and educate travel agents about Greece’s many attractions. By taking part, they will also highlight Greece’s initiatives to encourage ecotourism.

This collaboration will undoubtedly increase tourism, in my opinion as a seasoned traveler to Greece. Through the partnership between WTM and GNTO, Greece will be able to tap into new audiences and revitalize its tourism business.

Greece’s Appeal for Today’s Travelers

Greece has never failed to captivate me, no matter how many times I’ve been there. Greece is still one of Europe’s most interesting and stunning countries, despite its recent troubles.

Modern tourists go to Greece for a variety of reasons, including the following:

The cultural and historical foundations of Western civilization can be traced back to Greece. The Parthenon, Delphi, and Knossos are just a few of the ancient sites that offer a glimpse into a past that is thousands of years old. Rich cultural traditions are also an integral part of daily life in Greece.

Greek food offers an amazing array of delectable foods, including fresh seafood, fragrant olive oil, feta cheese, honey, and many more. And the wines made by the country’s vineyards are world-class.

• Beautiful Scenery: Greece is a never-ending playground for outdoor enthusiasts, with its abundance of islands, beaches, mountains, and traditional villages offering a perfect setting for adventure, relaxation, and sightseeing.
• The weather in Greece is perfect, with more than 250 sunny days each year. Mild and pleasant weather persists even during shoulder season.
• World-Famous Hospitality: The Greeks are known for their legendary hospitality. Making guests feel at home is something the locals are really proud of.
• Return on Investment: Greek vacations are still reasonably priced, even though they aren’t the lowest in Europe. And there are many inexpensive ways to see Greece.
• All of these things add up to the reason why Greece is still so popular with tourists, both new and old. Natural beauty, rich history, delicious cuisine, and exciting new cultures are all unveiled on each journey.

GNTO Programs Highlighting Greece’s Allure

The Greek National Tourist Organization (GNTO) runs a slew of marketing campaigns to bring in tourists, who are vital to the country’s economy.

Among the ongoing and forthcoming endeavors are:

• We are introducing a new tourism brand called “Greece – All time classic” to capture the enduring allure of Greece.
• Create advertising campaigns catered to niche interests such as city breaks, sports tourism, religious tourism, and more.
• Developing stronger relationships with airlines and travel agencies to boost reservations.
• Expanding our reach on social media to encourage more people to visit Greece.
• Developing eco-friendly tourist strategies in collaboration with specific islands and regions.
• Spending money on trail systems, bike lanes, and digital tours are all examples of innovative experiences and infrastructure investments.
• Marketing off-the-beaten-path locations to attract tourists away from popular areas like Santorini.

In particular, I’m looking forward to GNTO’s efforts to promote ecotourism. To guarantee that tourism helps communities and protects natural resources, the group is collaborating with locals.

By being attentive of it, we may preserve Greece’s genuine appeal while yet letting tourists enjoy its natural beauty. It exemplifies the forward-thinking and ethical operations of a prominent tourist organization.

My Vote Is With Greece!

I am certain that Greece will see an increase in tourism as a result of the strategic initiatives of the Greek National Tourist Organization (GNTO) and the World Travel Market’s (WTM) enlarged reach. The timing of this partnership couldn’t be better for Greece’s tourism sector.

My role is to keep using my writing, photography, and social media accounts to promote Greece and all her wonders. I intend to produce content that showcases unique and quirky experiences that go beyond the typical tourist hotspots.

From its mountain villages to its emerging wine area, Greece has so much more to offer. Inspiring other tourists to see Greece in a fresh light is one of my travel goals.

So, looking forward to 2024, I see a prosperous future for Greece’s tourist industry. With the help of the WTM-GNTO cooperation, Greece will once again be a popular destination for tourists from all over the world.

Conclusion

Greece offers all the makings of an amazing experience with its storied past, mouth-watering food, breathtaking scenery, and world-renowned hospitality. It will undoubtedly become one of the most popular European tourist spots again. I hope you like reading “World Travel Market 2024 partners with GNTO to boost Greece tourism”.

My advice to anyone thinking about visiting Greece is to just do it! If you have the chance, you should visit this stunning nation. Olive oil, wine, and other mouth-watering trinkets will require more space in your luggage, so bring an additional one just in case!